Blackpool Pleasure Beach is today (April 1) opening daily for the 2017 season and to celebrate is launching a new V.VIP offer.

Further to demand from a host of enquiring celebrities, the new premium package will see V.VIP customers greeted with a champagne reception before being allocated their own chauffeur driven buggy for the day.

An exclusive VIP lounge with Hollywood inspired interiors sees fish and chips swapped for champagne and caviar.  A member’s only games area including a fun-driving range and claw machine sees the top prize of a cuddly toy swapped for a range of first-class treats including Swarovski encrusted bikinis and personalised monogrammed trainers.

Fast Tracking onto rides is guaranteed with members of the exclusive club invited to pre-select their seats.  A pre-ride butler service can be enjoyed.

The application only VIP membership package already sees a waiting list of over 100 candidates. A strict dress code applies.

Newly Appointed Concierge Director, Jeeves, said: “We’re absolutely thrilled to open daily from today with our exclusive V.VIP membership service. The park will be offering successful applicants the most extravagant experience possible.  You would be a fool to miss out!”

For further information on the park and tickets, please visit: www.blackpoolpleasurebeach.com