A new partnership has been announced between race organisers BTR Liverpool and leisure and fitness retailer realbuzz.

The partnership focuses on cross-promotion between BTR and realbuzz’s established client bases; introducing each other to new markets; and realbuzz will host the online entry system for all BTR events.

Additional projects are already in the pipeline for the coming 12 months.

The partnership was made official this week by double World Championship medalist Jenny Meadows, National Running Ambassador for realbuzz and one of Britain’s leading female athletes. Jenny met with BTR Race Director Alan Rothwell at the new realbuzz store in Liverpool ONE.

BTR Liverpool is the leading independent organisation for creating, managing and delivering headline race events across Liverpool City Region. Its growing portfolio of events ranges from 1K children’s fun runs to a 52-mile challenge – making its events accessible for all ages and abilities

The BTR event calendar also includes the Liverpool Half Marathon; Mersey Tunnel 10K; Port Sunlight 5K and 10K; Wirral Half Marathon and 10K; 52-mile Tour Of Merseyside; 26-mile Whistle Stop Tour Of Wirral; and Liverpool Santa Dash.

After building a loyal and strong customer base online, realbuzz is taking its retail offer to the High Street.

realbuzz opened its Liverpool ONE store in October 2017, which joins sites in Chester, Warrington, Wigan, Altrincham, Derby, Sheffield, Coventry and Solihull. This Spring, three locations across London have opened in Kensington High Street, Covent Garden and Westfield Stratford, with Piccadilly Circus to follow shortly.

Wigan-born Jenny Meadows started running aged seven when she joined her local athletics club. She has represented Great Britain since 2000, including being part of the Olympic team in Beijing in 2008.

Jenny’s breakthrough came at the 2009 World Outdoor Championships in Berlin, where she took Bronze in the 800m with a lifetime best of 1:57.93 – and became the third fastest British woman of all-time.

Jenny was awarded the Captaincy of Team GB at the World Indoor Championships 2010 in Doha, where she won Silver. In 2010, Jenny broke Dame Kelly Holmes’ British indoor record and is still the current record holder. Jenny retired from the sport in 2016 after a long and successful career.

Jenny Meadows, national running ambassador for realbuzz Commented:

“This is a really exciting time for realbuzz with retail stores opening all across the UK, and to support the expansion plans the team are keen to partner with successful and innovative events – and BTR Liverpool fits the bill perfectly.”

“With a history of organising a diverse range of running events across the region, we are looking forward to working with BTR race director Alan Rothwell and his team going forward, to help increase their profile well outside the boundaries of the Merseyside area while introducing many more runners to what realbuzz has to offer.”

The BTR Liverpool portfolio includes some of the country’s most unique races, including the BTR Liverpool Santa Dash – the UK’s biggest festive fun run. The event was created by BTR Race Director Alan Rothwell in 2004.

BTR race director Alan Rothwell added:

“We pride ourselves as a forward thinking race organisation and endeavor to offer our runners the very best experience – from the registration stage and lining up on the start link, through to crossing the finish line and collecting their bespoke commemorative medal.”

“Our exciting and growing portfolio includes some of the most unique race events you’ll find, including the Mersey tunnel 10k, Liverpool Santa dash and tour of Merseyside.”

“We’re delighted to be working in partnership with Jenny Meadows and realbuzz to introduce BTR events to a whole new audience, while helping the realbuzz name become established within the running community of Merseyside. It’s an exciting time for us all going forward.”Jenny Meadows and Alan Rothwell Picture by Paul Francis Cooper _DSC0330