As part of the International Festival for Business (IFB2016), Sound City are delighted to partner with UK Trade & Investment, the government department that helps UK-based companies succeed in the global economy, to deliver a comprehensive insight into the opportunities that exist for UK music companies in Japan, China, Korea, Taiwan and India.

Taking place at the Exhibition Centre Liverpool on Tuesday 28th June on the waterfront of the iconic city, the inaugural IFB Music Day will feature high profile companies from each territory and UK companies who have done business in the vibrant and ever-expanding region.

The event is primarily aimed at music managers, publishers, labels, tech companies, festivals, promoters and agents. It will highlight the opportunities that exist for business and collaboration between UK and Asia via a series of workshops and round table networking sessions, offering illuminating insight and discussion around this fast-paced and constantly-evolving environment.  The aim will be to nurture existing relationships and stimulate new partnerships and international trade.

Stan Yu

Sound City are delighted to host Lihui Shen of China’s largest music entertainment group, Modern Sky which annually hosts 500 shows and entertains 3 million people per year, plus Stan Yu, Director of TMT Entertainment at China’s largest investment company, Fosun Group who last year closed deals with Modern Sky Entertainment and Gestifue, the sports agency that looks after Jose Mourinho and Cristiano Ronaldo.  In addition, Kong Yoon Young, Director of Korea’s biggest emerging talent festival, Zandari, and Kyu Young Lee, Head Promoter of Pentaport Festival, the largest open air festival in Korea will attend along with Mumbai and NYC based entertainment lawyer, Ali Sachedina who is expert in advising clients on all aspects of entering the Indian marketplace and has been responsible for Skrillex and Major Lazer doing their first performances in the India, along with Geddy Lin, head of Riverside Livehouse, the largest venue in Taipei.

Shen Lihui (Modern Sky) photo

They will be accompanied by UK based experts in exporting to Asia including John Saunderson (Notting Hill Music), Greig Watts (DWB Publishing) and Ivor Novello nominated songwriter and producer Diamond Duggal.

Lee K (Kyu Young Lee)

Sound City has considerable experience and pedigree in the Asian music market, with many more exciting plans in development. They recently announced a long term and strategic equity partner deal with Modern Sky Entertainment in China that involves expanding Sound City in global markets as well as increasing the size and scope of their UK event.

In 2015 they also launched their first full-scale event in South Korea.  Sound City Korea is a 3 year initiative taking market ready UK artists and industry to Seoul for Zandari Festa and MU:CON.  Sound City are widely acknowledged as a trusted delivery partner by UKTI and since 2008, they have delivered world class business initiatives and opportunities to over 12,500 delegates from 29 different countries via Sound City initiatives, generating a growth in turnover that exceeds $20 million for the businesses that have taken part.

The IFB Music Day in Liverpool will feature Japanese, Chinese, Korean, Taiwanese and Indian music industry experts, UK music managers, publishers, labels, tech companies, festivals, promoters and agents and offers the chance to be immersed in essential debates, key notes and business and cultural exchanges all aimed at doing business.

About UK Trade & Investment and Exporting is GREAT @ IFB2016

UK Trade & Investment (UKTI) – the government department that helps UK-based companies succeed in the global economy – is hosting an exciting programme of events at IFB2016 aligned with weekly sector themes: week one, Manufacturing; week two, Energy & Environment; week three, Creative & Digital. Businesses can register for UKTI events online.

Attending IFB2016 is the natural next step for businesses inspired to export by Exporting is GREAT. The Exporting is GREAT Export Hub will take residence at IFB2016 for the full three week programme, providing additional events and support for new exporters. Exporting is GREAT events can be viewed at

Attending IFB2016 is free, but to gain entry delegates need to register for the IFB2016 Business Club – UKTI will do this on your behalf if you are attending a UKTI event. The IFB2016 Business Club provides exclusive benefits to its members before and during the Festival, including a range of complementary business-support services


IFB Music Day
Tuesday 28th June 2016
Exhibition Centre Liverpool – Kings Dock St, Liverpool Waterfront, Liverpool L3 4FP
10am – 6.30pm
Invitation by invite only, please apply here:
Contact: / 0151 707 9754


Modern Sky Entertainment, Ltd (China)

Shen Lihui is the founder of Modern Sky Entertainment, Ltd in 1997, which is the most celebrated new music brand in China. He is a vocalist of Sober band and is also an esteemed record producer.

Modern Sky Entertainment, Ltd. is the leading music entertainment company in mainland China. Modern Sky does artists agent, record production and release, music event sponsorship and production, large outdoor festivals and concerts, and live house tours.

As the largest independent record label in China, Modern Sky Records has more than 200 release since 1997. It holds over 500 shows per year, including Modern Sky acts tour, overseas acts tour, HK & TW acts tour and invested shows. As the largest outdoor music festival operator in China, Modern Sky held Modern Sky Music Festival, Strawberry Music Festival, Greenfest Music Festival, 500 KM Music Festival Kunming and other outdoor music festivals. Over 3 million audience have been to those music festivals held by Modern Sky. And Modern Sky’s lifestyle has influenced over 20 million Chinese young people.

Stan Yu – Fosun Group (China)

Director of TMT & Entertainment, Fosun Group. Stan personally focuses on the investment of the music and sports industries, including Modernsky, which is the no.1 indie music label and No.1 music festival promotor in China and Gestifue, the no.1 football agency in the world.

Kong Yoon-Young – Zandari Festival (South Korea)

Kong Yoon-Young (Dalse) is music director (1998-present), and instructor at Dong-ah Institute of Media and Art (2013-2014) and executive director of Zandari Festa, South Korea’s leading festival for emerging talent (2012-present)

Kyu Young Lee – Ruby Records and Pentaport Festival (South Korea)

South Korea, Seoul CEO of Ruby Records (2007-Present). Established in 2007, Ruby Records manages artists, oversees the music production process and books performances for artists at various live venues ranging from music festivals to local clubs prominent in the music scene. They are constantly on the lookout for fresh, new acts within South Korea and seek to work with artists from around the world.  He also works on Pentaport, one of South Korea’s largest festivals which has previously featured The Horrors, Maximo Park and Kasabian.

Ali Sachedina – ArmsHouse (India/ NYC)

Arms House-founder Ali is a New York City-based entertainment attorney with over 15 years of experience in counselling award-winning artists, film composers, record labels, music festivals, music publishers, electronic music producers and multi-national media companies on a wide array of music, festival production and media-related transactions in the United States and India. Over the past 4 years ArmsHouse has curated and produced stages at Vh1 Supersonic Goa – a 4-day, 120-artist EDM festival that has featured artists such as Paul Van Dyk, Above & Beyond, Dillon Francis, Zedd, Axwell, Goldie, Maya Jane Coles and Carl Craig. ArmsHouse is also responsible for bringing artists such as Skrillex, Major Lazer/Mad Decent and UK-based dubstep legend Mala to India for their first-ever performances in India.

Geddy Lin – Riverside Livehouse (Taiwan)

Geddy is of the most well-known and highly regarded jazz pioneers of the Taiwan music industry. With a career spanning more than 20 years, Lin has collaborated and hosted concert events for numerous acclaimed artists. Frequent guest judge for Taiwan’s Golden Melody Award and also Director of Riverside Livehouse, one of the most successful music venues in Taipei.

John Saunderson – Notting Hill Music

John is responsible for pitching songs worldwide to major and independent labels on behalf of the constantly increasing number of talented writers on NHM’s roster. John also specialises in the organising of NHM’s highly successful writing camps both in the UK and abroad.

Greig Watt – DWB

Greig Watts is one third of the UK based writing, production and publishing team DWB, and heads up the publishing department. This role involves managing many other writers (who between them have been involved in over 60 million sales), hosting their own successful camps and giving talks at conferences in Russia on K-Pop.

Nick Dunn – Horus Music

Nick Dunn is the founder and managing director of Horus Music Limited and is responsible for overall company direction and strategy, as well as global expansion.  Nick has worked in a number of positions within the music industry for many years and has recently set up an office in Mumbai.

Diamond Duggal – Producer

Diamond is an accomplished British-Indian music producer for a wide a variety of international artists. He is an Ivor Novello nominated songwriter and twice winner of Best Producer at the UKAMAs in 2005/2008 for his innovative fusion of electronic dance and Indian music. Diamond has over 20 years of experience producing, writing and licensing music for major artists and labels internationally with a key focus on India.