Luxury hairdresser brand, Sassoon has announced today the opening of Sassoon Men, the first to open outside of London.

Expanding into the upper level of its already existing Metquarter branch, Sassoon Men will help build awareness around treatments, products and services available to the male market, as well as delivering technical male haircuts and bespoke consultations.

Opening to the public on Friday November 1st, the salon will offer all male clients the chance to receive a loyalty card permitting one complimentary treatment after every five visits.

Jon Webster, Liverpool Salon Director at Sassoon, said: “We’ve noticed a growing demand for men’s hair design throughout Liverpool and we wanted to provide them with an exclusive space where they can fully relax and benefit from our men’s hair experts.”

Jennina O’Neill, Metquarter Centre Manager, said: “We’re delighted to announce the new men’s salon at Metquarter, which is the perfect addition to the premium retailers we have in the Centre. Sassoon’s high quality and sophisticated service is already a welcome treat for women and having an exclusive men’s space is an acknowledgement that we understand men look for that luxurious service also.”

Sassoon Men will be located on the second floor of the already existing Sassoon Salon in Metquarter, and will join a whole host of fantastic brands, including MAC, Jo Malone, Hugo Boss, TM Lewin, Illamasqua, Mococo, Links of London and many more.