Why women are ditching frozen foreheads in favour of ‘baby Botox’ to achieve a more
More women are ditching duck lips and frozen foreheads in favour of a natural look according to a
leading aesthetic doctor.
Dr Jane Leonard, who has practices in London, Cheshire and Liverpool, says she’s seen a clear move
away from excessive fillers towards so-called ‘baby Botox’ which gives far subtler results.
She says an increasing number of women having injectable treatments are trying to emulate the
more low-key elegance of role models like Meghan Markle, opting for barely-there micro doses
which allow greater facial movement and expression.
Lip fillers too are coming down in volume, with fewer women wanting the exaggerated pout which
has dominated Instagram feeds for the past few years.
Make-up artist and global beauty influencer Huda Kattan and Love Island star Olivia Attwood, who
have in excess of 33m followers between them, have both recently revealed they have had their
super-plumped lip fillers removed.
Dr Jane says they are typical of a shift in demand from clients who want the same treatments but
delivered differently so they can retain more of their original beauty and uniqueness.
“I think fillers have definitely turned a corner, there has been a ‘more is more’ approach, but now
there’s been a noticeable move towards less,” she explained.
“Baby Botox has been a growing trend because it’s a preventative rather than a corrective approach,
using micro dosing rather than excess freezing.
“And I think there’s been so much bad press and negative media coverage of lip fillers, especially
done to excess, and people don’t want to be associated with that so this year it’s all about doing the
classics really well and with much more subtlety.
“People are starting to realise that the most beautiful women are the ones who haven’t had lots of
obvious work done, or those who have a really fresh-looking natural beauty like Meghan Markle.
That’s the role model they want to look like now, which is a real reaction to all the fakeness and
exaggerated appearance that went before with a lot of celebrities.
“Women are coming around to the fact that it actually looks better to be able to move your face. It’s
nice to have a tight smooth forehead but if you’re going to inject so much that you block all the
functionality of the nerve then nothing will move. Baby Botox allows movement and expression,
that’s the difference.”
Dr Jane, who lives in Altrincham, trained as a GP after graduating in medicine from Manchester
University before switching the aesthetics seven years ago.
The 35-year-old says she’s seen a huge rise in the popularity of aesthetic treatments in that time,
particularly in Botox, facial and lip fillers.
“As a qualified doctor, I’ve always focused on injections and prescribable treatments and since I
started in aesthetics in 2011 I’ve built up businesses in Knightsbridge and Shoreditch in London and
in Cheshire and Liverpool.
“But I’ve noticed a clear change in trends in recent months and now my role a lot of the time is
removing the lip filler because it ends up looking like a duck around the mouth.
“It’s the same for facial fillers, women don’t want to all look the same anymore. When anything
becomes mainstream it loses its appeal and everyone in the world can’t possibly have the same high
Dr Jane says there is a danger that women can become addicted to ever-increasing amounts of filler,
scared to scale down the injections and go back to their natural face.
“But even if someone has gone a bit too far, it’s not permanent so you can reverse it. You won’t age
more rapidly because it’s no longer there so you don’t need to be trapped in the cycle.
“When people have Botox they don’t always know where to draw the line but it’s easier to know that
when it’s more subtle.”
Women are influenced by social media and celebrities, she admits, but she believes doctors and
practitioners have a professional duty to offer guidance on patients’ choices too.
“I’m a supporter of the Safety in Beauty campaign and I have a respect for what we do. I think we
have to have a responsible attitude towards the people we treat. I really want to help stop people
from getting everything overdone, not just because it looks bad but because it can be psychologically
“We have a responsibility as the people doing the injections to say ‘this is how it should be done’
rather than just doing whatever’s asked for when sometimes we know it isn’t the best decision.
“We can still respect the client’s wishes, but we need to take the lead, to give them advice, suggest
an alternative treatment and say ‘no’ when we think we should instead of saying yes to more and
more which has happened in the past.”